Schooler Funeral Home is not to be confused with Schooler-Gordon, owned by Service Corporation International (SCI) of Houston, Texas. From its opening in February 1997, Schooler Funeral Home was owned and operated by Jim Schooler and his mother, Mary, until 2011, when the family made the decision to partner with Carriage Services, Inc. Now, Jim and his family have more time to devote to serving each family, rather than trying to balance day-to-day business activities with serving the community. Jim has more than 34 years of combined funeral director and funeral home management experience. Pair that experience with that of his father, Maurice Schooler, who was co-founder of Schooler-Gordon Funeral Directors in 1962, it makes for an impressive tenure of serving the people of Amarillo and surrounding Panhandle communities.